Before the lecture I was a little nervous I didn’t know exactly what to expect in the unit. After the lecturer introduced the unit and went through the work plan for the 15 weeks and outcomes, I felt more confident and interested in the unit. I realised it was challenging but given the study plans I already had in place I felt I will be able to succeed in the unit.
My work plan for the week was to do some research on the various retail companies so that I am able to make the best choice for the retailer to be used for my marketing campaign. I initially started by choosing between the various industries in the retail sector (groceries, textile, entertainment, electronics), before looking at the various companies operating the chosen sector.
With the amount of determination and confidence I have built after lecture 1, I am much more eager to attend the next lecture.
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